Short-form video is all the rage these days. But most small businesses don’t know how to leverage it.

Enter Ray of Ray Motion Films.

Ray Motion Films is a full-service digital marketing company based in New Jersey. And Ray has carved out a niche for himself in his local area, working mostly with companies providing financial services. He’s accomplished this by focusing on helping small business owners create “beautiful, unique, and thought-provoking projects”.

One of Ray’s greatest success stories to date has been his work with Badran Tax and Accounting, an accounting firm out of New Brunswick, New Jersey. With Ray’s guidance, Badran has managed to grow an audience of close to 100,000 followers on TikTok.

In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago chats with Rehan about a variety of subjects including:

• The origins of his interest in entrepreneurship.
• How he thinks about pricing his services.
• His entire content-creation process for making short-form content with Badran Tax & Accounting.
• Rehan’s mindset in content creation.

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• Ray Motion Films on Instagram
• Ray Motion Films Website
• Ray Motion Films on YouTube
• Badran Tax and Accounting on TikTok
• Jesse Wellens YouTube channel
• Smosh YouTube channel
• Casey Neistat YouTube channel
• Chris Do - The Futur YouTube channel

Chapters

• (00:00 ) Intro
• (02:43 ) Start of conversation with Ray
• (04:24 ) Constant innovation in content creation
• (07:22 ) Adjusting routines to become better
• (08:00 ) Mentality as a content creator
• (09:37 ) The origins of Ray’s interest in entrepreneurship
• (11:26 ) Ray’s inspiration in creating videos
• (15:53 ) Ray’s career journey
• (19:15 ) Working in the Real Estate industry as a content creator
• (22:35 ) Finding a niche in TikTok
• (23:55 ) Looking for the ideal clients
• (27:12 ) Using TikTok to open new business opportunities and get more clients.
• (27:56 ) Targeting a specific audience and creating tailor fit content
• (28:41 ) Knowing when to outsource people
• (30:37 ) Targeting clients in the Real Estate and Financial industry
• (34:26 ) Pricing your services
• (38:31 ) How to justify your pricing to clients
• (40:53 ) Leveraging TikTok to drive audience to all your other online platforms
• (42:40 ) Content creation process and working with Video Husky
• (52:04 ) Collaborating with clients
• (55:32 ) Filming short form content
• (57:53 ) Scripting short form videos
• (1:01:18 ) Ray’s next step for his business
• (1:06:56 ) Creative industry in the next 10 years
• (1:10:48 ) Where to follow Ray

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez